✦ Product-led impact ✦

Case Studies

Zero‑to‑one thinking, growth loops, and platform strategy — real PM outcomes.

Marketplace · Platform Strategy

LinkedIn Mentorship Marketplace

Connecting industry experts with rising talent through intelligent matching and community-driven growth loops.

2.3k+ connections · 92% satisfaction
Growth & Retention · PLG

Amazon Music Relaunch Strategy

Complete product overhaul driving engagement through personalized discovery and seamless UX.

+34% engagement · +27% premium subs
Zero‑to‑one · Creator economy + Behaviour gap

YouTube: Shorts Monetization & Watch Later

Two product opportunities in one deep-dive: fixing supply-side incentives for Shorts + turning "Watch Later" graveyard into retention engine.

Creator LTV +58% · Completion +41%
✦ YouTube case study combines "Fix Shorts Monetization" (creator economy) + "Watch Later Graveyard" (funnel thinking) ✦